Isbjørn Is

Isbjørn Is AS wanted to develop a new, emotional brand name that could create a stronger connection to their target audience and stand out in the ice cream market. The task included finding a name that arouses emotion and resonates with consumers, while leaving room for further development of the product line. Furthermore, there was a need to redesign the packaging so that Velvet appears as a distinct and separate brand, while Isbjørnis keeps a more subtle, signature role. This was to strengthen Velvet's position in the ice disk and compete with established series such as Royal from Diplom.

We worked closely with Isbjørn Is AS to develop a new brand name that could carry an emotional value — Velvet. The process started with a thorough strategy phase in which we explored names that could create deep resonance with our target audience, and that conveyed both luxury and accessibility. The next step was to redesign the packaging to give Velvet a prominent placement. On the new packaging, Velvet takes center place, while Polar Bear Nits remain as a subtle signature in the lower right, ensuring a clear differentiation in the ice disk.

Our goal was to position Velvet as a new, exciting ice cream in the market, with a focus on luxury and daily enjoyment. The packaging design highlights the exclusivity and availability of the product, while communicating quality and enjoyment. Through competitive pricing and a visual presence that captures attention, Velvet has quickly found its place among consumers. Isbjørnis has the ambition to further develop Velvet into a broad product line with unique flavors that will challenge established series on the market. This project demonstrates how a strategic approach to name selection and design can transform a product into a strong, recognizable brand in a competitive market.